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May 25, 2023

Dr. Christopher Croner is a sales psychologist, assessment developer, and founder of SalesDrive. Dr. Croner and host Tim Leman explore the non-teachable traits of top performing salespeople: the need for achievement, competitiveness, and optimism. They also talk about Dr. Croner’s curiosity and what led him to study psychology.  

Connect with Dr. Croner on LinkedIn. Learn more about SalesDrive and check out a free trial of the assessment 

Key Takeaways:

  • Why he chose to study psychology (0:48)
  • Biggest misconceptions regarding people who study human nature (3:13)
  • How SalesDrive came to be (4:45)
  • 3 non-teachable traits (7:50)
  • The formula behind Drive (10:23)
  • Why they are non-teachable (11:03)
  • Making sure the match is right for the candidate and the company (12:30)
  • Assessments to complement SalesDrive (15:00)
  • Forced choice questions (16:40)
  • Jumping into a sales role himself (17:58)
  • The foundation beneath the foundation (19:23)
  • Teaming people up (24:09)
  • Assessment accuracy (26:50)
  • How do assessments account for cultural differences (30:40)
  • The future of sales roles (33:19)
  • Dr. Croner’s edge (36:19)