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Ashley Bontrager Lehman on leadership, branding, and confidence

Feb 20, 2025

On this episode of The Edge, host Tim Leman sits down with Ashley Bontrager Lehman, Founder & CEO of Ember Recreational Vehicles. Ashley shares her journey from growing up in a family deeply rooted in the RV industry to forging her own path as an entrepreneur. She opens up about launching a business during the pandemic, the power of branding, and navigating family dynamics in business. They also discuss leadership, team culture, and the intentionality that drives her success.  

Tune in for an inspiring conversation about resilience, vision, and the fire that fuels great leadership. 

Connect with Ashley on LinkedIn. Learn more about Ember Recreational Vehicles.  

 

Key Takeaways: 

  • How Ember came to be (2:08)
  • Starting a business during the pandemic (4:35)
  • Ashley’s marketing background and influence on current role (6:01) 
  • The origin of the name Ember (8:05) 
  • Navigating the family side of the business (10:06) 
  • Handling differing opinions (11:58) 
  • Best team and what made it special (13:00) 
  • Defining who you want to be as a leader (16:54) 
  • Ashley’s edge (18:19) 
  • Intentionality (20:41)