On this episode of The Edge, co-host Taylor Covey sits down with Adrian Lefler, CEO and co-founder of My Social Practice. Adrian shares how a business failure led him into dental marketing, why staying deeply focused on one industry became a competitive advantage, and how a complementary partnership helped build the company. They also explore the realities of introducing AI into the workplace, including employee resistance, shifting job descriptions, and the continued need for human judgment. Adrian explains why great people remain an organization's greatest asset and how the strongest leaders use AI to elevate talent rather than replace it 

Connect with Adrian on LinkedIn. Learn more about My Social Practice. 

Key Takeaways:

• Adrian’s unique background and journey (1:19)
• The birth of My Social Practice (4:03)
• Narrowing focus on the dental industry (5:42)
• Leadership dynamics between business partners (7:36)
• Navigating AI in the business (11:15)
• The human element of AI integration (15:28)
• Adrian’s edge (20:08)